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Market maketh magic - consequences and implications of market choice for frugal innovation
International Journal of Technology Management ( IF 1.4 ) Pub Date : 2020-01-01 , DOI: 10.1504/ijtm.2020.10031382
Stephan Winterhalter , Oliver Gassmann , Lukas Neumann

This study systematically analysed 237 frugal innovation cases in order to understand the consequences and implications of market choice on the characteristics of a successful frugal innovation. The results demonstrate that this type of innovation is disruptive to its respective target market. Further, the study shows that firms that want to achieve such innovation tend to focus either on activities along the value chain or the solution (product/service) itself. This distinction yielded four clusters of frugal innovation, which are described in detail, including aspects regarding strategy, organisation, processes and technology.

中文翻译:

市场制胜法宝-市场选择对节俭创新的后果和影响

这项研究系统地分析了237个节俭创新案例,以了解市场选择对成功节俭创新特征的影响和含义。结果表明,这种创新会破坏其各自的目标市场。此外,研究表明,想要实现这种创新的公司往往将重点放在价值链上的活动或解决方案(产品/服务)本身上。这种区别产生了节俭创新的四个集群,对其进行了详细描述,包括有关战略,组织,流程和技术的方面。
更新日期:2020-01-01
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