Inappropriate land development decisions lead to wasted land resources; such bad decisions can negatively impact urban landscapes and the environment, which makes the decision of an appropriate residential environment difficult. Therefore, a suitable assessment model is required to resolve this complexity. The present study applied the fuzzy Delphi method, analytical hierarchy process, utility theory, and other research methods to construct an evaluation model for residential environment location. the study findings reveal that consumers are attracted by regional environmental conditions and architectural design. However, the study found that community welfare is neglected. This model can help decision makers to evaluate utility values and profitability, in order to select the most suitable environment. Therefore, related authorities should strengthen community welfare and neighborhood development. Furthermore, social resources should be integrated in order to deliver social welfare and services to the community, thus enabling people in the community to obtain the necessary resources and assistance.

中文翻译：

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房地产开发商的产品定位：基于AHP实用程序的模型

不适当的土地开发决定导致土地资源的浪费；这些错误的决定可能会对城市景观和环境产生负面影响，从而难以做出合适的居住环境的决定。因此，需要合适的评估模型来解决这种复杂性。本研究运用模糊德尔菲法，层次分析法，效用理论等研究方法，构建了居住环境选址评价模型。研究结果表明，消费者受到区域环境条件和建筑设计的吸引。但是，研究发现社区福利被忽略了。该模型可以帮助决策者评估效用价值和盈利能力，以选择最合适的环境。因此，有关部门应加强社区福利和社区发展。此外，应该整合社会资源，以便为社区提供社会福利和服务，从而使社区中的人们能够获得必要的资源和援助。