This study aims to examine the interrelationships between the dimensions of perceived value, including functional, emotional and social values. The mediating role of emotional value between functional and social values and satisfaction have been hypothesized and tested. In addition, this study examines the moderating role of social value for the effect of emotional value on satisfaction.,Data for this study were collected from guests staying at two traditional guesthouses in Kashan, Iran. The authors applied partial least squares structural equation modeling to analyze 316 questionnaires completed by participants and for hypotheses testing.,The authors found positive and direct effects of all dimensions of perceived value on satisfaction. Moreover, the results indicated positive and significant indirect effects for functional and social values on satisfaction through emotional value. The findings demonstrated positive and strong effects of functional and social values on emotional value. The results do not support a moderating role for social value on the relationship between emotional value and satisfaction. In addition, the findings showed a strong and positive effect for satisfaction on revisit intentions.,This study makes a unique theoretical contribution to the perceived value literature by investigating the interrelationships between dimensions of perceived value. Moreover, this study explores several practical implications of these findings.

中文翻译：

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功能，情感和社会价值观是否相互关联？伊朗传统旅馆的研究

这项研究旨在检验感知价值维度之间的相互关系，包括功能价值，情感价值和社会价值。假设并测试了情感价值在功能和社会价值观与满意度之间的中介作用。此外，本研究还考察了社会价值对情绪价值对满意度的影响的调节作用。该研究的数据来自于住在伊朗喀山的两家传统旅馆的客人。作者运用偏最小二乘结构方程模型分析了316份参与者填写的问卷并进行了假设检验。作者发现，感知价值的各个维度对满意度都有积极和直接的影响。此外，结果表明，功能和社会价值观通过情感价值对满意度产生积极和显着的间接影响。这些发现证明了功能和社会价值观对情感价值观的积极而强烈的影响。结果不支持在情感价值和满意度之间的关系上社会价值的调节作用。此外，研究结果还显示出满意对复习意图具有强烈而积极的影响。本研究通过调查感知价值维度之间的相互关系，对感知价值文献做出了独特的理论贡献。此外，本研究探讨了这些发现的一些实际含义。结果不支持在情感价值和满意度之间的关系上社会价值的调节作用。此外，研究结果还显示出满意对复习意图具有强烈而积极的影响。本研究通过调查感知价值维度之间的相互关系，对感知价值文献做出了独特的理论贡献。此外，本研究探讨了这些发现的一些实际含义。结果不支持在情感价值和满意度之间的关系上社会价值的调节作用。此外，研究结果还显示出满意对复习意图具有强烈而积极的影响。本研究通过调查感知价值维度之间的相互关系，对感知价值文献做出了独特的理论贡献。此外，本研究探讨了这些发现的一些实际含义。