Research in tourism and hospitality industry marketing has identified many highly effective applications of social media. However, studies in the existing literature do not enable a comprehensive understanding of this phenomenon because they lack a theoretical foundation. Therefore, this study systematically reviewed the literature from the perspective of the task-technology fit (TTF) theory. The purpose of this paper is to map out what is known about social media use in tourism and hospitality marketing and what areas need further exploration.,A descriptive cumulative review of the literature obtained 99 articles published in tourism and hospitality journals from 2010 to 2019.,The analysis suggests that to understand social media use in tourism marketing, researchers and practitioners in the industry must clarify the following four issues: the control variables, longitudinal analyzes and TTF concepts that should be used in future studies; the fitness of social media platforms for tourism marketing; how various social media platforms differ in terms of performance outcome; and the digital divide in the use of social media for tourism.,An integrated framework was developed to identify constructs and to understand their relationships. Recent studies in this domain are discussed; theoretical and practical suggestions and implications for future research are given.

中文翻译：

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社交媒体用于旅游业和酒店业营销的任务技术拟合分析：系统文献综述

对旅游业和酒店业市场营销的研究已经确定了社交媒体的许多高效应用。但是，现有文献中的研究缺乏理论基础，因此无法全面理解这一现象。因此，本研究从任务技术适合度（TTF）理论的角度系统地回顾了文献。本文旨在概述在旅游和酒店营销中使用社交媒体的知识以及需要进一步探索的领域。从2010年至2019年，描述性的文献综述获得了99篇在旅游和酒店杂志上发表的文章。分析表明，要了解社交媒体在旅游业营销中的使用，该行业的研究人员和从业人员必须阐明以下四个问题：在未来的研究中应使用的控制变量，纵向分析和TTF概念；社交媒体平台对旅游营销的适应性；各种社交媒体平台在效果方面有何不同；以及开发旅游业使用社交媒体的数字鸿沟。开发了一个集成框架来识别构造并了解它们之间的关系。讨论了该领域的最新研究。提出了理论和实践建议，并对未来的研究提出了建议。开发了一个集成框架来识别构造并了解它们之间的关系。讨论了该领域的最新研究。提出了理论和实践建议，并对未来的研究提出了建议。开发了一个集成框架来识别构造并了解它们之间的关系。讨论了该领域的最新研究。提出了理论和实践建议，并对未来的研究提出了建议。