This paper aims to discuss the effects of COVID-19 on hotel marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the hotel sector.,This paper is based on an overview of the relevant literature on hotel marketing and management and the hotel guest behavior. The authors also investigated hospitality service trends to propose a research agenda.,This paper presents a research agenda from three dimensions – artificial intelligence (AI) and robotics, hygiene and cleanliness and health and health care. First, different types of AI (mechanical, thinking and feeling) might open up distinct research streams at the intersection of health crises and hotel management, in light of the COVID-19 pandemic. Additionally, this paper recommends that researchers move beyond typical perspectives on the antecedents and outcomes of hotel hygiene and cleanliness to delve into guests’ perceptions of the cleanliness of specific hotel surfaces. Furthermore, a more in-depth analysis is warranted about the evolving relationship between hotels and the health-care sector.,The recommended research areas are intended to advance the knowledge base to help hotels recover from the COVID-19 pandemic. The suggested research streams are expected to provide actionable insights to promote the development and sustainability of the hotel sector.,This paper appears to be a frontier study, critically examining possible effects of the COVID-19 pandemic on hotel marketing and management practices and how hoteliers may respond to such challenges to recover after this pandemic.

中文翻译：

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COVID-19对酒店营销和管理的影响：观点文章

本文旨在探讨COVID-19对酒店营销和管理实践的影响，并概述了一个三管齐下的研究议程，以刺激酒店行业的知识发展。本文基于对酒店营销和相关文献的概述。管理和酒店客人的行为。作者还调查了酒店服务趋势，以提出研究议程。本文从三个方面提出了研究议程：人工智能（AI）和机器人技术，卫生与清洁以及卫生保健。首先，鉴于COVID-19大流行，不同类型的AI（机械，思维和感觉）可能会在健康危机和酒店管理的交汇处开辟不同的研究流。另外，本文建议研究人员超越对酒店卫生和清洁度的前因和结果的典型见解，以深入研究客人对特定酒店表面清洁度的看法。此外，还需要对酒店与医疗保健部门之间不断发展的关系进行更深入的分析。建议的研究领域旨在增强知识库，以帮助酒店从COVID-19大流行中复苏。建议的研究流预期将提供切实可行的见解，以促进酒店业的发展和可持续性。，本文似乎是一项前沿研究，批判性地研究了COVID-19大流行对酒店营销和管理实践以及酒店经营者的影响可能应对这种挑战以在大流行后恢复健康。