当前位置: X-MOL 学术Inform. Sys. Res. › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
The Importance of Interactions Between Content Characteristics and Creator Characteristics for Studying Virality in Social Media
Information Systems Research ( IF 5.490 ) Pub Date : 2020-06-01 , DOI: 10.1287/isre.2019.0903
Yue Han 1 , Theodoros Lappas 2 , Gaurav Sabnis 2
Affiliation  

Why does a social media post go viral? Two approaches to understand this mystery are content-based research and creator-based research. Both content characteristics and creator characteristics have...

中文翻译:

内容特征与创作者特征之间相互作用对研究社交媒体中病毒性的重要性

为什么社交媒体帖子会风行一时?理解这一奥秘的两种方法是基于内容的研究和基于创作者的研究。内容特征和创作者特征都具有...
更新日期:2020-06-01
down
wechat
bug