Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments,Information Systems Research

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Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments
Information Systems Research ( IF 5.0 ) Pub Date : 2020-09-01 , DOI: 10.1287/isre.2019.0907
Jella Pfeiffer ₁ , Thies Pfeiffer ₂ , Martin Meißner ₃ , Elisa Weiß ₄

Affiliation

How can we tailor assistance systems, such as recommender systems or decision support systems, to consumers’ individual shopping motives? How can companies unobtrusively identify shopping motives w...

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