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When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition
Information Systems Research ( IF 5.0 ) Pub Date : 2020-09-01 , DOI: 10.1287/isre.2019.0918 Yoonseock Son 1 , Wonseok Oh 2 , Sang Pil Han 3 , Sungho Park 4
Information Systems Research ( IF 5.0 ) Pub Date : 2020-09-01 , DOI: 10.1287/isre.2019.0918 Yoonseock Son 1 , Wonseok Oh 2 , Sang Pil Han 3 , Sungho Park 4
Affiliation
This research investigates how a shift from traditional loyalty cards to mobile-driven loyalty apps affects consumers’ reward redemption patterns, purchase behaviors, and store-level competition. T...
中文翻译:
忠诚度移动时:移动忠诚度应用程序对购买,兑换和竞争的影响
这项研究调查了从传统的会员卡到移动驱动的会员应用的转变如何影响消费者的奖励兑换方式,购买行为和商店级别的竞争。T ...
更新日期:2020-09-01
中文翻译:
忠诚度移动时:移动忠诚度应用程序对购买,兑换和竞争的影响
这项研究调查了从传统的会员卡到移动驱动的会员应用的转变如何影响消费者的奖励兑换方式,购买行为和商店级别的竞争。T ...