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When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases
Information Systems Research ( IF 5.490 ) Pub Date : 2019-12-01 , DOI: 10.1287/isre.2019.0857
Angela Aerry Choi 1 , Daegon Cho 2 , Dobin Yim 3 , Jae Yun Moon 4 , Wonseok Oh 5
Affiliation  

For many products, particularly digital content, consumers base purchase-related decisions on not only others’ evaluations (e.g., online reviews) but also their own direct experiences (e.g., previe...

中文翻译:

眼见为实:预览和评论对电子书购买的互动影响

对于许多产品,特别是数字内容,消费者不仅根据其他人的评估(例如在线评论),还根据他们自己的直接体验(例如预览...)来决定与购买相关的决定。
更新日期:2019-12-01
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