Daily deal platforms, such as Groupon, peaked in the mid-2000s, by letting retailers offer 50% promotions to consumers using an app. When used right, retailers were able to get consumers to try the...

中文翻译：

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成还是不成？竞争环境中的在线交易，零售商异质性和品牌评估

Groupon等日常交易平台在2000年代中期达到顶峰，它允许零售商使用应用向消费者提供50％的促销。如果使用得当，零售商就能吸引消费者尝试...