This article introduces the concept of postfeminism and highlights its value for research in language and gender studies. After discussing theoretical, historical and backlash perspectives, we advance an understanding of postfeminism as a sensibility – a patterned-yet-contradictory phenomenon intimately connected to neoliberalism. We consider elements widely theorised as constituting the postfeminist sensibility, alongside concerns shared by those who take postfeminism as their object of critical inquiry, in addition to an analytic category for cultural critique. The article then illustrates how the postfeminist sensibility may operate empirically, in the context of the doing and undoing of gender equality policies in workplaces. The article responds to calls for the field of language and gender to reinvigorate its political impetus, and to engage with feminist scholarship on postfeminism, particularly as recently developed in media and cultural studies.

中文翻译：

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后女性主义作为性别和语言研究的重要工具

本文介绍了后女性主义的概念，并强调了其在语言和性别研究中的价值。在讨论了理论、历史和强烈反对的观点之后，我们将后女权主义理解为一种敏感性——一种与新自由主义密切相关的模式化但矛盾的现象。除了文化批判的分析类别之外，我们还考虑了被广泛理论化为构成后女性主义敏感性的元素，以及那些将后女性主义作为批判研究对象的人所共有的担忧。然后，文章说明了在工作场所性别平等政策的执行和撤销的背景下，后女权主义的敏感性如何以经验方式运作。这篇文章回应了呼吁语言和性别领域重振其政治动力的呼吁，