The purpose of this paper is to investigate how specialised capabilities including absorptive capacity and marketing capabilities influence innovation commercialisation in manufacturing and service firms in Nigeria. The authors hypothesise that absorptive capacity measures including openness and formal training for innovation, and marketing capabilities encompassing new product marketing and marketing innovation are positively associated with innovation performance.,The authors examine commercialisation of innovation within the profiting from innovation (PFI) and dynamic capabilities (DC) framework and use data from the 2012 Nigeria Innovation Survey to test the hypothesis by means of a Heckman sample selection model.,The authors find that absorptive capacity measures comprising openness and formal training are positively associated with innovation performance. The authors also find that marketing capabilities as indicated by new product marketing and marketing innovation are positively associated with innovation performance.,The authors acknowledge that firms undergo continuous changes and that there may be the presence of unobserved or unmeasured heterogeneity. Taking into cognisance that Nigeria is a federal state, cultural diversity and economic factors are likely to differ widely between geographical regions. Also, while the proposed conceptual framework offers a deeper understanding of innovation performance, examining how integrating activities of the R&D department, human resource department and marketing department affect innovation commercialisation is likely to provide more meaningful insights.,The role that inter-organisational learning and intra-organisational learning play in driving innovation performance provide managers with a basis for incorporating absorptive capacity building programs that boost employees’ ability to recognise and apply valuable external knowledge to commercial ends. Similarly, firms may benefit from offering marketing capabilities development programs. Furthermore, innovation policies in Nigeria are generally designed to focus on fostering innovation activities aimed at developing innovative output. Accordingly, government support explicitly targeting new product marketing and marketing innovation is likely to play a vital role in the successful commercialisation of innovation in Nigeria.,This study fuses the PFI and DC framework to examine why innovating firms may not necessarily succeed. This area of study has received scant attention in sub-Saharan Africa given that extant literature focusses on value creation as opposed to value capture.

中文翻译：

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尼日利亚的吸收能力，营销能力和创新商业化

本文的目的是研究包括吸收能力和营销能力在内的专业能力如何影响尼日利亚制造和服务公司的创新商业化。作者假设，包括开放性和创新的正式培训在内的吸收能力度量以及包括新产品营销和营销创新在内的营销能力与创新绩效呈正相关。作者考察了创新获利（PFI）和动态能力内的创新商业化（DC）框架，并使用2012年尼日利亚创新调查中的数据通过Heckman样本选择模型来检验假设。作者发现，包括开放性和正式培训在内的吸收能力测度与创新绩效呈正相关。作者还发现，新产品营销和营销创新所指示的营销能力与创新绩效呈正相关。作者承认，企业在不断发生变化，并且可能存在未观察到或无法测量的异质性。考虑到尼日利亚是联邦制国家，不同地区之间的文化多样性和经济因素可能存在很大差异。此外，虽然建议的概念框架提供了对创新绩效的更深刻理解，但研究了如何整合研发部门的活动，人力资源部和市场部对创新商业化的影响可能会提供更有意义的见解。组织间学习和组织内学习在驱动创新绩效方面所发挥的作用，为管理人员提供了整合吸收能力建设计划的基础，该计划可提高员工的能力。识别有价值的外部知识并将其应用于商业目的的能力。同样，公司可以从提供营销能力开发计划中受益。此外，尼日利亚的创新政策通常旨在侧重于促进旨在发展创新产出的创新活动。因此，政府明确针对新产品营销和营销创新的支持可能会在尼日利亚成功实现创新商业化中发挥至关重要的作用。鉴于现有文献集中在价值创造而不是价值获取上，因此该研究领域在撒哈拉以南非洲地区很少受到关注。