Purpose Business model innovation is a key element for firms' competitiveness. Its development can be supported by the establishment of an actor-oriented scheme to overcome hierarchical structures. The actor-oriented scheme is characterized by intra-organizational networks of relationships that can be established and dissolved between individuals. However, we lack an empirical perspective about its establishment; therefore, the purpose of this research is to advance our understanding of intra-organizational networks for supporting business model innovation. Design/methodology/approach Individuals create and manage knowledge aimed to innovate the business model through cognitive search and experiential learning mechanisms. Knowledge is spread within organizations by using intra-organizational advice networks, whose patterns reflect the presence of an actor-oriented scheme. This work applies social network analysis to network data from a multi-unit organization specializing in personal care services. We use a Logistic Regression-Quadratic Assignment Procedure to analyze intra-organizational network data on managers' advice exchange related to the learning modes of cognitive search and experiential learning. Findings Our research empirically identifies the main elements of an actor-oriented scheme in a business model innovation process. We find that managers are able to self-organize, because they are not influenced by their organizational roles, and that commons for sharing resources and protocols, processes and infrastructures enable advice exchange, thus showing the presence of an actor-oriented scheme in business model innovation process. Research limitations/implications This research is based on a cross-sectional database. A longitudinal study would provide a better understanding of the network evolution characterizing the innovation process. Practical implications The results of our study support organizational decision-making for business model innovation. Originality/value This study provides empirical evidence of how an actor-oriented scheme emerges in a business model innovation process.

中文翻译：

---

克服业务模型创新中的层次结构：面向参与者的方法

目的商业模式创新是企业竞争力的关键要素。建立面向角色的方案以克服层次结构可以支持其发展。面向参与者的计划的特征是可以在个人之间建立和消除的组织内部关系网络。但是，我们对它的建立缺乏经验性的看法。因此，本研究的目的是增进我们对组织内部网络以支持业务模型创新的理解。设计/方法/方法个人创建和管理知识，旨在通过认知搜索和体验式学习机制来创新业务模型。知识是通过组织内建议网络在组织内传播的，其模式反映了面向参与者的方案的存在。这项工作将社交网络分析应用于来自专门从事个人护理服务的多部门组织的网络数据。我们使用Logistic回归-二次分配程序来分析组织内部网络数据，这些数据涉及与认知搜索和体验式学习的学习模式有关的经理的建议交换。结果我们的研究根据经验确定了业务模型创新过程中面向参与者的计划的主要元素。我们发现管理者能够自我组织，因为他们不受组织角色的影响，并且共享资源和协议，流程和基础结构的共同点可以实现建议交换，从而表明在业务模型中存在面向参与者的方案创新过程。研究局限/含意本研究基于横截面数据库。纵向研究可以更好地理解表征创新过程的网络演进。实际意义我们的研究结果支持组织对商业模式创新的决策。独创性/价值这项研究提供了关于以行为者为导向的计划如何在业务模型创新过程中出现的经验证据。