Drawing on the psychological contract theory and signaling theory, the purpose of this paper is twofold: first, to examine the effect of employer rankings and employment experience on employee recommendation of an employer as an employer of choice and second, to examine whether these effects vary by employee characteristics (i.e. full-time vs part-time, current vs former and newcomers vs established employees).,The authors used multilevel logistic regression on a sample of 39,010 Glassdoor employee reviews, drawn from the companies for which three-year employer rankings (from 2015 to 2017) were available, to achieve our research objectives.,The results show that employment experience influenced employees’ recommendation of an employer as an employer of choice. The average standardized rankings for three years (i.e. 2015–2017) was also associated with employees’ recommendation of an employer as an employer of choice. Employee characteristics such as employment type (i.e. full-time vs part-time), employment status (i.e. current vs former) and tenure significantly interacted with employment experience in affecting recommendations of a company as an employer of choice.,In contrast to the bulk of the research on employer branding that relied on job seekers, the authors studied factors that influence employees’ recommendation of an employer as an employer of choice, arguably the most important indicator of employer internal brand strength. The results offer fresh theoretical and practical insights in an area where research lags far behind practice.

中文翻译：

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雇主排名，就业经历和员工特征对雇主品牌选择的影响

基于心理契约理论和信号理论，本文的目的是双重的：首先，研究雇主排名和就业经历对雇主作为推荐雇主的雇员推荐的影响；其次，研究这些影响是否变化根据员工的特征（即全职，兼职，现任，前任和新员工，老员工），作者对39,010条Glassdoor员工评价样本进行了多级Logistic回归分析，这些评价来自于获得三年雇主排名的公司（从2015年到2017年）可用，以实现我们的研究目标。结果表明，就业经历影响了雇员对雇主的推荐（作为首选雇主）。三年的平均标准化排名（即 2015-2017年）还与员工推荐雇主的推荐有关。员工特征，例如雇佣类型（即全职与兼职），雇佣状况（即当前与前任）和任期，与雇佣经历显着相关，从而影响了作为首选雇主的公司的推荐。在基于求职者的雇主品牌研究中，作者研究了影响雇员推荐雇主的雇主选择因素，这些因素可以说是雇主内部品牌实力的最重要指标。该结果为研究远远落后于实践的领域提供了新的理论和实践见解。员工特征，例如雇佣类型（即全职与兼职），雇佣状况（即当前与前任）和任期，与雇佣经历显着相关，从而影响了作为首选雇主的公司的推荐。在基于求职者的雇主品牌研究中，作者研究了影响雇员推荐雇主的雇主选择因素，这些因素可以说是雇主内部品牌实力的最重要指标。该结果为研究远远落后于实践的领域提供了新的理论和实践见解。员工特征，例如雇佣类型（即全职与兼职），雇佣状况（即当前与前任）和任期，与雇佣经历显着相关，从而影响了作为首选雇主的公司的推荐。在基于求职者的雇主品牌研究中，作者研究了影响雇员推荐雇主的雇主选择因素，这些因素可以说是雇主内部品牌实力的最重要指标。该结果为研究远远落后于实践的领域提供了新的理论和实践见解。与大量依赖求职者的雇主品牌研究相反，作者研究了影响员工推荐雇主作为首选雇主的因素，这些因素可以说是雇主内部品牌实力的最重要指标。该结果为研究远远落后于实践的领域提供了新的理论和实践见解。与大量依赖求职者的雇主品牌研究相反，作者研究了影响员工推荐雇主作为首选雇主的因素，这些因素可以说是雇主内部品牌实力的最重要指标。该结果为研究远远落后于实践的领域提供了新的理论和实践见解。