Purpose: This research develops value stream mapping (VSM) for L’Oreal’s artwork process, to eliminate waste, reduce lead-time and identify stages that can be automated, which makes the process less prone to human error and more responsive to fulfilling business-to-business customer requirements. Additionally, amendments frequently occur slowing down the artwork process. In this context VSM is applied to L’Oreal’s artwork process to reduce lead-time, human error and missed deadlines. Design/ Methodology/ Approach: This study uses data from L’Oreal’s artwork tracker from 2018-2019, which is manually tracked by the launch team. The service level agreement and task time data has been collected from 12 employees representing the launch, factory and marketing teams working on the artwork process. Qualitative feedback was also obtained from 9 employees to validate the VSM for L’Oreal’s artwork process. Findings: VSM identified stages that can be streamlined and automated in L’Oreal’s artwork process, which makes the process more efficient and responsive to changing scope of the artworks. 50 percent of the stages have been eliminated from the manual artwork process, resulting in a reduced lead-time of 10.5 days and a reduction of 28 percent time spent on the process. This allows the artwork process to be more agile to the requirements of business-to-business customers. Moreover, the proposed VSM shows a 73% increase in value added time for a renovation and a 75% increase in value added time for new product developments (NPD). Originality/ Value: VSM has been specifically designed, developed and analyzed for L’Oreal’s artwork process, in order to make the process more efficient and responsive to business-to-business customers requirements.

中文翻译：

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一个精简的建议：为欧莱雅的艺术品开发价值流图

目的：这项研究为欧莱雅的艺术品开发开发了价值流图（VSM），以消除浪费，减少交货时间并确定可以自动化的阶段，从而使该过程不易出现人为错误，并且对履行业务有更高的响应能力。对企业客户的要求。此外，经常会发生修改，从而减慢了图稿过程。在这种情况下，VSM被应用于欧莱雅的艺术品制作过程，以减少交货时间，人为错误和错过最后期限。设计/方法论/方法：本研究使用了欧莱雅2018-2019年艺术品追踪器中的数据，由发射团队手动跟踪。服务水平协议和任务时间数据已从代表图稿流程的启动，工厂和营销团队的12名员工中收集。还从9名员工那里获得了定性反馈，以验证VSM是否适用于欧莱雅的艺术品制作过程。调查结果：VSM确定了可以在欧莱雅的艺术品流程中简化和自动化的阶段，这使流程更有效且对艺术品范围的变化做出了响应。50％的阶段已从手动图稿过程中消除，从而缩短了10.5天的交付时间，并减少了28％的过程时间。这样可以使图稿过程更加灵活地满足企业对企业客户的需求。此外，拟议的VSM显示翻新的增值时间增加了73％，新产品开发（NPD）的增值时间增加了75％。原创性/价值：VSM是为欧莱雅的艺术品制作流程专门设计，开发和分析的，