Purpose Business process improvement is vital for organizations as business environments are becoming ever more volatile, uncertain, complex, and ambiguous. Process improvement methods help organizations sustain competitiveness. Many existing methods, however, do not fit emerging business environments as they entail initiatives with long implementation times, high investments, and limited involvement of process participants. What is needed are agile process improvement approaches. The purpose of this paper is to explore the potential of digital nudging – a concept offering tools that lead individuals to better decisions – to improve business processes. Design/methodology/approach Using process deviance as theoretical lens, an online experiment with 473 participants is conducted. Within the experiment, business processes and digital nudges are implemented to examine whether digital nudging can mitigate the weaknesses of existing process improvement methods. Findings Digital nudging can influence the decisions of process participants and entail positive process deviance that leads to process improvement opportunities. Further, our research gives a first hint on the effectiveness of different digital nudges and lays the foundation for future research. Research limitations/implications Since exploring a completely new field of research and conducting the experiment in a synthetic environment, the paper serves as a first step towards the combination of digital nudging, business process improvement, and positive process deviance. Originality/value The major achievement reported in this paper is the exploration of a new field of research. Thus, digital nudging shapes up as a promising foundation for agile process improvement, a discovery calling for future research at the intersection of digital nudging and business process management.

中文翻译：

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挖掘数字微调在业务流程中的潜力

目的随着业务环境变得越来越不稳定，不确定，复杂和模棱两可，业务流程改进对组织至关重要。流程改进方法可帮助组织保持竞争力。但是，许多现有方法不适合新兴的业务环境，因为它们需要采取措施，实施时间长，投资高并且流程参与者的参与有限。需要的是敏捷过程改进方法。本文的目的是探讨数字裸结的潜力-一种概念提供工具，可以使个人做出更好的决定-改善业务流程。设计/方法/方法使用过程偏差作为理论视角，进行了473位参与者的在线实验。在实验中 实施业务流程和数字微调以检查数字微调是否可以缓解现有流程改进方法的弱点。调查结果数字打结可能会影响流程参与者的决策，并导致积极的流程偏差，从而导致流程改进机会。此外，我们的研究为不同数字微调的有效性提供了第一个提示，并为将来的研究奠定了基础。研究局限性/含义由于探索了一个全新的研究领域并在综合环境中进行了实验，因此本文是迈向将数字化，业务流程改进和积极的流程偏差相结合的第一步。原创性/价值本文所报告的主要成就是对新研究领域的探索。从而，