Business model change (BMC) is a process new ventures are frequently involved in, especially in dynamic environments like the digital industry: copying with it is a key issue for entrepreneurs attempting to shorten the transition between current and new business models (BMs) and avoid losses in terms of revenue, image and customer retention, while acquiring experience and validated learning in the process. The purpose of this paper is to propose a lean framework to support digital new ventures in the BMC process.,The study builds its contribution on two pillars: a review on BM and the lean thinking theories, and a multiple case study on three digital new ventures which underwent BMC.,The study shows how BMC in a digital context can beneficially follow lean principles, and how these principles can be integrated in an original lean framework to experiment on, validate and subsequently change a BM.,The authors provide the “single minute exchange of die” for BMC framework that extends and complements lean startup approaches to further relate lean thinking and BMC, thus operationalizing the process of BM experimenting and validation that enables change.

中文翻译：

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精益商业模式改变了数字创业的过程

商业模式变更（BMC）是新企业经常参与的过程，尤其是在数字行业这样的动态环境中：与之相仿是企图缩短当前和新商业模式（BMs）之间过渡并避免出现这种情况的企业家的关键问题。在收益，形象和客户保留率方面的损失，同时在此过程中获得经验和经过验证的学习。本文的目的是提出一个精益框架，以支持BMC过程中的数字新企业。该研究的贡献基于两个支柱：对BM和精益思想理论的回顾，以及对三个数字新企业的多案例研究。研究表明BMC如何在数字环境中有益地遵循精益原则，