The purpose of this paper is to examine how external factors moderate public housing companies’ (PHCs) market orientation (MO) and strategic performance (SP) relationship.,The quantitative method is applied to data from a survey sent to 289 PHCs in Sweden.,The results reveal moderating factors. The companies take several initiatives to inform themselves about customers’ needs and distribute the information within the company, but economic conditions, market and technological turbulence in the municipalities moderate the relationship between MO and SP. Economic conditions make it difficult for PHCs to strategically act based on market needs when making decisions and planning construction strategies (SP).,This study is limited by focusing on PHCs, a sector that differs radically from the open market. The study highlights the effects of moderating factors that are important for companies’ SP and long-term construction strategies. From this limited focus, researchers might use the results to compare both similar and different market situations.,The results of the study are useful for companies facing a similar market situation of external moderating constraints. The result might be used in future research related to the area in focus.,This research adds new knowledge to market research by including the impact of economic conditions, which provides insight into how to develop and use market knowledge in real estate and public housing markets.

中文翻译：

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对公共住房市场定位和战略绩效关系的调节作用

本文的目的是研究外部因素如何调节公共住房公司（PHC）的市场定位（MO）和战略绩效（SP）的关系。该定量方法应用于对瑞典289家PHC进行的调查数据。 ，结果揭示了调节因素。这些公司采取了一些主动行动来告知客户需求并在公司内部分发信息，但是市政当局的经济状况，市场和技术动荡减轻了MO和SP之间的关系。经济条件使初级卫生保健公司在制定决策和规划建设策略（SP）时难以根据市场需求采取战略行动。本研究的重点是初级卫生保健公司，该行业与公开市场截然不同。该研究强调了缓和因素的影响，这些因素对于公司的SP和长期建设战略很重要。从这个有限的焦点出发，研究人员可能会使用结果来比较相似和不同的市场情况。研究结果对于面临外部缓和约束的相似市场情况的公司很有用。该结果可能会用于与该领域相关的未来研究中。这项研究通过纳入经济状况的影响，为市场研究增加了新知识，从而为如何在房地产和公共住房市场中发展和利用市场知识提供了见识。 。该研究的结果对于面临外部缓和约束的类似市场情况的公司很有用。该结果可能会用于与该领域相关的未来研究中。这项研究通过纳入经济状况的影响，为市场研究增加了新知识，从而为如何在房地产和公共住房市场中发展和利用市场知识提供了见识。 。该研究的结果对于面临外部缓和约束的类似市场情况的公司很有用。该结果可能会用于与该领域相关的未来研究中。这项研究通过纳入经济状况的影响，为市场研究增加了新知识，从而为如何在房地产和公共住房市场中发展和利用市场知识提供了见识。 。