This paper is explorative in its nature and aims to create a deeper understanding of corporate social responsibility (CSR) communication within stakeholder networks. In particular, the purpose of this paper is to focus on how CSR communication is organised and communicated within stakeholder networks from a semiotic perspective. More specifically, the paper looks at the CSR communication of Nordic-based multinational companies.,The research design of this study is twofold. First, eight in-depth interviews were conducted with senior managers in five Nordic-based global industrial companies in order to understand how their CSR communication is organised. Second, CSR messages from the interviewed companies’ websites and annual sustainability reports were semiotically analysed in order to understand the codes used in the CSR message in the communication to the stakeholder network.,The result of the research consists of a communication platform for CSR communication in stakeholder networks and a list of specific semiotic codes applied to CSR messages targeting various actors in a company’s stakeholder network. The developed CSR communication platform together with the specific CSR codes have practical value for managers aiming to develop the company’s CSR communication in a stakeholder network context.,The study contributes to the scarce literature on CSR communication in business management. It particularly highlights the need to consider a more in-depth, semiotic approach, when developing and studying CSR communication in a stakeholder network context.

中文翻译：

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利益相关者网络中的CSR交流：符号学视角

本文本质上是探索性的，旨在深入了解利益相关者网络中的企业社会责任（CSR）沟通。特别是，本文的目的是从符号学的角度着眼于如何在利益相关者网络内组织和传达CSR交流。更具体地说，本文着眼于北欧跨国公司的CSR沟通。本研究的研究设计是双重的。首先，对五家总部位于北欧的全球工业公司的高级经理进行了八次深度访谈，以了解其企业社会责任沟通的组织方式。第二，对来自受访公司网站和年度可持续发展报告的CSR消息进行了符号分析，以了解在与利益相关者网络进行通信时CSR消息中使用的代码。网络以及针对公司利益相关者网络中各种参与者的，针对企业社会责任消息的特定符号代码列表。所开发的CSR沟通平台以及特定的CSR代码对于旨在在利益相关者网络环境下开发公司CSR沟通的管理者具有实用价值。该研究为企业管理中CSR沟通的稀缺文献做出了贡献。它特别强调了需要考虑更深入的符号学方法，