The paper takes stock of accumulated knowledge on factors impacting the success of online crowdfunding (CF) campaigns while suggesting opportunities for future research development.,A Systematic Literature Review of 88 academic papers published between 2010 and 2017. Papers were collected from four academic databases and published in 65 different journals. The review addresses issues related to theory, methods, context, findings and gaps. Overall, the paper presents an analysis of 1,718 associations between 111 aggregated independent variables (from 927 variables) with six main aggregated success indicators.,Most research involves quantitative analyses of public data collected from reward-CF platforms. More research is required in equity, lending, donation and other CF contexts. Existing studies are mostly anchored in theories of signaling, social capital and elaboration likelihood. There is a need for wider conceptualization of success beyond financial indicators. And based on aggregated summaries of effects, the paper suggests a series of CF success models, while outlining an agenda for future research.,Studied phenomenon is in its early days of existence, and hence biased by the circumstances of a new industry. Moreover, the current review only covers published journal articles in English.,Findings of factors impacting campaign success can inform fundraisers in building campaigns, as well as platforms in adjusting systems and services toward responsibly enhancing campaign success. Moreover, identified gaps can inform on what has not been sufficiently documented and may be a source of competitive advantage.,A comprehensive review of research on CF success factors at factor level, a coherent agenda for future research development and a series of evidence-based models on most prevalent factors impacting CF success by CF model.

中文翻译：

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众筹成功：2010–2017年系统文献回顾

本文总结了影响在线众筹（CF）活动成功的因素的累积知识，同时为未来的研究发展提供了机会。《系统文献综述》 2010年至2017年发表了88篇学术论文。论文收集自四个学术数据库和发表在65种不同的期刊上。审查涉及与理论，方法，背景，发现和差距有关的问题。总体而言，本文分析了111个汇总自变量（来自927个变量）与六个主要汇总成功指标之间的1,718个关联。大多数研究涉及对从奖励CF平台收集的公共数据进行定量分析。在股权，贷款，捐赠和其他CF方面需要更多的研究。现有研究大多以信号理论为基础，社会资本和细化可能性。除财务指标外，还需要对成功进行更广泛的概念化。并在汇总影响的基础上，提出了一系列CF成功模型，同时概述了未来研究的议程。研究的现象还处于初期，因此受到新兴行业环境的影响。此外，当前的审查仅涵盖以英文发表的期刊文章。对影响竞选成功的因素的发现可以为筹款活动的开展提供信息，以帮助募捐者进行竞选活动，并为调整系统和服务提供平台，以负责任地增强竞选成功。此外，已发现的差距可以告知尚未充分记录的差距，并且可能是竞争优势的来源。