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McStrike! Framing, (Political) Opportunity and the Development of a Collective Identity: McDonald’s and the UK Fast-Food Rights Campaign
Work, Employment and Society ( IF 2.7 ) Pub Date : 2020-12-23 , DOI: 10.1177/0950017020959264
Tony Royle 1 , Yvonne Rueckert 2
Affiliation  

This article examines the development of the UK ‘Fast-Food Rights Campaign’ and the formation of a collective identity amongst McDonald’s UK workers. It illustrates how, despite an acquiescent and fragmented workforce, workers diagnostically frame (recognize, articulate and attribute) perceived injustices relating to their pay and working conditions. However, the main focus is on prognostic framing which brings people ‘together’ to find a ‘consensus’ for a solution to perceived injustices. Prognostic framing also requires the ability to process and interpret information in a holistic way and to reach out for support to external stakeholders such as trade unions. The article applies Bourdieu’s theory of capital and the concept of political opportunity to help us ‘unpick’ prognostic framing. In this context, it examines the cultural and social capital of worker leaders, in particular their personal characteristics, and their perceptions about the level of support in the external environment.



中文翻译:

McStrike!框架,(政治)机会与集体认同的发展:麦当劳和英国快餐权利运动

本文考察了英国“快餐权利运动”的发展以及麦当劳英国工人之间集体身份的形成。它说明了尽管劳动力是零散的和零散的,但工人在诊断上如何构想(承认,表达和归因)与工资和工作条件有关的不公正感觉。但是,主要重点是预后框架,该框架使人们“一起”寻找解决共识的“共识”。预后框架还需要具有以整体方式处理和解释信息并能够为诸如工会之类的外部利益相关者提供支持的能力。本文运用布迪厄的资本理论和政治机会的概念来帮助我们“不挑剔”预后框架。在这种情况下,

更新日期:2020-12-23
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