An old industrial region’s legacy can be a serious impediment to the development of tourism and other activities by generating negative externalities and disamenities. The aim of this article is to examine whether the cost of this industrial past as valued by tourists is reflected in hotel rates of the Nord-Pas de Calais region, a forerunner of the Industrial Revolution in France. An analysis based on the hedonic price method is undertaken using geolocalized data, to decompose hotel prices into the implicit prices of a set of attributes, both private and public, including the adverse public attributes inherited from the industrial past (brownfield sites, slag heaps, industrial seaports). By comparing the importance of each factor, our analysis provides useful information for public policy and hotel management strategies. In particular, our estimations reveal a significant negative effect of these adverse inherited public attributes on hotel rates for the Nord-Pas-de-Calais, but in the same order of magnitude as the effect of a tourist attraction, suggesting the potential power of public policy and local regeneration initiatives. Furthermore, our results show that hotel managers can obtain valuable information relative to the choice of a location for initial development, their investment strategy, and their communication strategy.

老工业区的遗产可能会产生负面的外部性和不便之处，从而严重阻碍旅游业和其他活动的发展。本文的目的是检验游客对工业历史的损失是否反映在法国工业革命的前身北加来海峡地区的酒店价格中。使用地理定位数据进行基于享乐价格方法的分析，将酒店价格分解为一组属性（包括私有属性和公共属性）的隐式价格，包括从工业过去继承的不利公共属性（棕地，炉渣堆，工业海港）。通过比较每个因素的重要性，我们的分析为公共政策和酒店管理策略提供了有用的信息。特别是，我们的估算结果表明，这些不利的继承公共属性对北加莱海峡的酒店价格产生了显着的负面影响，但其程度与旅游景点的影响相同，表明了公共政策和地方政策的潜在力量再生倡议。此外，我们的结果表明，酒店经理可以获得与初始开发位置选择，投资策略和沟通策略有关的有价值的信息。