To achieve faster organic growth, firms need to change their prevailing narrative about innovation from growth denying to growth enabling. This requires changing the system through which the work of innovation gets done. This article describes the work systems model of organizational change and shows how a leadership team can select the most influential elements of the system to make a desired narrative a reality. Four elements of the work system are especially effective at encouraging a growth-affirming narrative: leadership commitment to innovation talent, prudent risk-taking, customer-centric innovation, and aligning metrics and incentives.

中文翻译：

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改变创新工作：一种系统方法

为了实现更快的有机增长，公司需要将其关于创新的主流叙述从否定增长改为促成增长。这就需要改变完成创新工作的系统。本文介绍了组织变革的工作系统模型，并展示了领导团队如何选择最有影响力的系统元素以使所需的叙述成为现实。工作系统的四个要素在鼓励增长确认方面特别有效：领导层对创新人才的承诺，审慎的冒险，以客户为中心的创新以及统一指标和激励措施。