Social movements, such as Black Lives Matter, surge when support grows for their social justice goals. At their core, social movements advance when people act collectively by rising in solidarity with a shared purpose to address injustice and inequality. Drawing on insights from consumer psychology, this review investigates how social movements succeed in creating social change. We build on an established 21^st‐century framework for how social movements succeed to outline the promising practices of successful social movements. For each of these practices, we identify the consumer psychology mechanisms that motivate collective action and encourage people to transform from bystanders to upstanders, those who provide the grassroots momentum for successful social movements. We illustrate this framework with examples from the growth of the Black Lives Matter movement. Finally, we highlight insights from consumer psychology that promote an understanding of social movements, and we raise research questions to encourage more consumer psychologists to investigate how social movements succeed.

中文翻译：

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我们共同崛起：社会运动如何成功

当人们为实现其社会正义目标而增加支持时，诸如黑人生活问题之类的社会运动就会激增。当人们通过团结一致以解决不公正和不平等的共同目标而集体行动时，社会运动的核心就是前进。本文从消费者心理学的角度出发，探讨了社会运动如何成功地创造社会变革。我们建立在一个既定的21^日-century框架走势如何成功的社会勾勒出成功的社会运动的可行做法。对于这些做法，我们找出激发集体行动的消费者的心理机制，并鼓励人们从旁观者转变为救助者那些为成功的社会运动提供基层动力的人。我们以黑人生活问题运动的成长为例，说明了这一框架。最后，我们重点介绍了来自消费者心理学的见解，这些见解促进了人们对社会运动的理解，并且提出了一些研究问题，以鼓励更多的消费者心理学家研究社会运动如何成功。