Drawing on Calder, Brendl, Tybout, and Sternthal’s (2021) discussion of constructs and variables, I suggest that the verification approach’s focus on variables fosters a plethora of disconnected “effects” and a dearth of integrative theorizing in consumer behavior research. I discuss how publication practices and incentive structures are likely to contribute to these phenomena.

中文翻译：

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消费者心理学的理论与影响

借鉴Calder，Brendl，Tybout和Sternthal（2021）对结构和变量的讨论，我建议验证方法对变量的关注会导致大量无关的“效应”和缺乏消费者行为研究中的综合理论。我将讨论出版实践和激励机制可能如何促成这些现象。