In many industries, the traditional sources of competitive advantage tend to evaporate fairly rapidly. Therefore, managers need to continually rethink and reformulate their firm strategies. Likewise, scholars have felt compelled to shift the traditional centre of attention from competitive advantage that is sustainable over time to a focus on how firms compete by achieving a series of temporary advantages. However, the proliferation of research on temporary competitive advantage, far from building a solid body of literature, has produced a series of fragmented studies. This condition calls for detecting the state of knowledge in this realm of strategic inquiry. By leveraging the present status of the literature on temporary competitive advantage, we offer a conceptual map of the current inquiry of the antecedents, management, and consequences of temporary competitive advantage. Then, we identify the key implications for strategy theory and discuss the major challenges for cultivating fertile territories in this intriguing area of research.

中文翻译：

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临时竞争优势：最新文献综述和研究方向

在许多行业中，传统的竞争优势来源趋于迅速消失。因此，管理者需要不断地重新思考并重新制定他们的公司战略。同样，学者们被迫将传统的关注点从随着时间的推移可持续的竞争优势转移到关注企业如何通过实现一系列临时优势而进行竞争的焦点上。然而，关于暂时竞争优势的研究泛滥，远非建立坚实的文献基础，而是产生了一系列零散的研究。这种情况要求在战略探究领域中检测知识状态。通过利用有关暂时竞争优势的文献的现状，我们提供了对前辈，管理层，和暂时竞争优势的后果。然后，我们确定了战略理论的关键含义，并讨论了在这个有趣的研究领域中耕种沃土的主要挑战。