Although there is increasing interest in place and destination branding, the inter-disciplinary nature of the field poses challenges for the development of a coherent knowledge base. With a view to informing both research and practice, this article presents a systematic review combining place and destination branding, identifying and defining its core themes, and developing a conceptual map of the inter-play between them. The following key themes are identified: general, brand identity, image and personality, politics, heritage, communication/media, country-of-origin, and designscape and infrastructure. The article concludes with an agenda for further research including the need for research on specific themes across a wider range of place entities.

中文翻译：

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地点和目的地品牌：该领域的回顾和概念图

尽管人们对地方和目的地品牌的兴趣越来越大，但该领域的跨学科性质对发展连贯的知识库提出了挑战。为了为研究和实践提供信息，本文提出了结合地方和目的地品牌的系统回顾，确定和定义其核心主题，并开发了它们之间相互作用的概念图。确定了以下关键主题：总体、品牌标识、形象和个性、政治、遗产、传播/媒体、原产国以及设计景观和基础设施。文章最后提出了进一步研究的议程，包括需要对更广泛的地方实体的特定主题进行研究。