Abstract

This study investigates ‘otherness’ in gender identity creation in social media memes. Nineteen ‘Correct Bro’ and ‘Correct Bae’ memes from Facebook are purposively selected for the study. The analysis is qualitative in approach and is anchored on Incongruity Theory of humour and Gender Social Theory. Linguistic tools from Critical Stylistics are employed for the linguistic interpretation of the data. Specific gender otherness identified are the dependent other, irrational other, opportunistic other, weak other, and the unreal other. Humorous forms identified are parody, teasing, pun, and sarcasm among others. Otherness is constructed within these humorous forms with linguistic and rhetorical tools, such as structural opposition, lexical absence, prioritizing, repetition, and so on. The study identified that gender ‘otherness’ is expressed in humorous memes to either reinforce existing gender ideologies or challenge them. Also, humorous memes are not just created to evoke laughter but are tools for expressing new tendencies in gender ideological orientation in the society.

中文翻译：

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幽默社交媒体模因中的性别意识形态和身份

摘要

这项研究调查了社交媒体模因中性别身份创造中的“其他”。十九个“正确的兄弟”和“正确的宝贝”特意选择了来自Facebook的模因进行这项研究。该分析在方法上是定性的，并以幽默的不协调理论和性别社会理论为基础。关键文体学的语言工具用于数据的语言解释。确定的具体性别差异包括：依赖他人，非理性他人，机会主义他人，弱者他人和虚幻他人。识别出的幽默形式包括模仿，戏弄，双关和讽刺。在这些幽默的形式中，通过语言和修辞手段构造了其他性，例如结构上的对立，词汇上的缺席，优先次序，重复等。研究发现，在幽默模因中表达了性别“其他”，以强化现有的性别意识形态或向其挑战。也，