In this article we consider the discursive production of status as it relates to democratic ideals of environmental equity and community responsibility, orienting specifically to food discourse and ‘elite authenticity’ (Mapes 2018), as well as to recent work concerning normativity and class inequality (e.g. Thurlow 2016; Hall, Levon, & Milani 2019). Utilizing a dataset comprised of 150 Instagram posts, drawn from three different acclaimed chefs’ personal accounts, we examine the ways in which these celebrities emphasize local/sustainable food practices while simultaneously asserting their claims to privileged eating. Using multimodal critical discourse analysis, we document three general discursive tactics: (i) plant-based emphasis, (ii) local/community terroir, and (iii) realities of meat consumption. Ultimately, we establish how the chefs’ claims to egalitarian/environmental ideals paradoxically diminish their eliteness, while simultaneously elevating their social prestige, pointing to the often complicated and covert ways in which class inequality permeates the social landscape of contemporary eating. (Food discourse, elite authenticity, normativity, social class, locality/sustainability)*

在本文中，我们考虑地位的话语生产，因为它与环境公平和社区责任的民主理想有关，特别针对食品话语和“精英真实性”（Mapes 2018），以及最近关于规范性和阶级不平等的工作（例如 Thurlow 2016；Hall、Levon 和 Milani 2019）。利用一个由 150 个 Instagram 帖子组成的数据集，这些帖子来自三位不同的著名厨师的个人账户，我们研究了这些名人在强调当地/可持续食品实践的同时，也强调了他们对特权饮食的主张。使用多模态批判话语分析，我们记录了三种一般话语策略：（i）基于植物的重点，（ii）当地/社区风土，以及（iii）肉类消费的现实。最终，我们确定了厨师们对平等主义/环境理想的主张如何自相矛盾地削弱了他们的精英地位，同时提升了他们的社会声望，指出了阶级不平等经常以复杂和隐蔽的方式渗透到当代饮食的社会景观中。（美食话语、精英真实性、规范性、社会阶层、地方性/可持续性）*