This paper used a randomised field experiment to test if tailoring an email invitation induces pension scheme participants to delve into their online personal pension situation. Action perspective and degree of urgency conveyed in the invitation were tailored based on gender and age. Overall, our empirical findings show that such tailoring had no positive effects on (1) the probability that pension scheme participants click on the weblink to access information about their pension situation and (2) the probability to log in to a tool for pension check.

中文翻译：

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邀请您-RSVP！量身定制在激励人们深入研究退休金状况方面的作用

本文使用随机现场实验来测试定制电子邮件邀请是否会促使养老金计划参与者深入研究其在线个人养老金状况。邀请函中传达的行动观点和紧迫程度是根据性别和年龄而定制的。总体而言，我们的经验发现表明，这种调整对（1）养老金计划参与者单击Web链接以访问有关其养老金状况的信息的可能性以及（2）登录养老金检查工具的可能性没有积极影响。