ABSTRACT

This paper focuses on British news reports on the Mandarin Excellence Programme carried out in England by educational institutions at various levels. This research systematically examines the ways in which the learning and teaching of Mandarin Chinese is portrayed as important in English secondary schools due to globalisation and economic demands and, on a more personal level, owing to future career opportunities and the success of the British people in news discourse. The ideologies embedded in these news stories are explored, and the modalities of representing and communicating information through both written language and images are discusses (Van Dijk, T. A. 1988. News Analysis. Case Studies of International and National News in the Press. New Jersey: Lawrence, Van Dijk, T. A. 2005. “Discourse Analysis as Ideology Analysis.” In Language & Peace, 41–58. Routledge, Van Dijk, T. A. 2013. News as Discourse. Routledge; Fairclough, N. 1995. Media Discourse. London: Edward Arnold. pp. 9–14; Blommaert, J. 2005. Discourse: A Critical Introduction. Cambridge: Cambridge University Press; Kress, G. R., and T. Van Leeuwen. 1996. Reading Images: The Grammar of Visual Design. Psychology Press, Kress, G., and T. Van Leeuwen. 2001. Multimodal Discourse: The Modes and Media of Contemporary Communication. Edward Arnold ). It is argued that the ideologies reflected in the news discourse are beliefs and values that are constructed and reinforced by choices in language and in images. The analysis shows that the news about Mandarin Excellence is reported according to its political, economic and cultural worth and that the news reports on Mandarin Excellence represent a way to strengthen the existing power and cultural governance of the UK government.

摘要

本文重点报道了英国各级教育机构在英国开展的普通话卓越计划的新闻报道。这项研究系统地探讨了由于全球化和经济需求，以及在更个人的层面上，由于未来的职业机会和英国人民在经济领域的成功，普通话的学习和教学在英语中学中被视为重要的方式。新闻话语。探讨了这些新闻故事中嵌入的意识形态，并讨论了通过书面语言和图像表示和交流信息的方式（Van Dijk，TA 1988。新闻分析。国际和国内新闻案例研究。新泽西州：Lawrence, Van Dijk, TA 2005。“话语分析作为意识形态分析。” 语言与和平，41-58。Routledge, Van Dijk, TA 2013。新闻即话语。劳特利奇；Fairclough, N. 1995。媒体话语。伦敦：爱德华·阿诺德。第 9-14 页；Blommaert, J. 2005。话语：批判性介绍。剑桥：剑桥大学出版社；GR 克雷斯和 T. Van Leeuwen。1996.阅读图像：视觉设计的语法。心理学出版社，Kress, G. 和 T. Van Leeuwen。2001.多模态话语：当代传播的模式和媒介。爱德华·阿诺德）。有人认为，新闻话语中反映的意识形态是通过语言和图像的选择构建和强化的信仰和价值观。分析表明，关于普通话卓越的新闻是根据其政治、经济和文化价值进行报道的，关于普通话卓越的新闻报道代表了加强英国政府现有权力和文化治理的一种方式。