Journal of Marketing for Higher Education ( IF 2.4 ) Pub Date : 2020-11-22 , DOI: 10.1080/08841241.2020.1834487 Joanna Kosmaczewska 1
ABSTRACT
The present study attempts to propose a model integrating different factors that influence the decision-making process of choosing foreign academic destinations for short-term mobility. The theoretical model will be supported by empirical research carried out using a questionnaire administered to students who participated in an exchange programme in Poland (N = 135) and in Portugal (N = 137). This paper contributes to literature by empirically investigating the pull factors affecting the international students’ decision-making process in three dimensions: the country, the city and the university. The findings have implications not only for universities but, for that matter, for local and national governments.
中文翻译:
探索短期流动下选择学术目的地的决定因素:波兰和葡萄牙的跨文化比较
摘要
本研究试图提出一个模型,整合影响选择外国学术目的地进行短期流动的决策过程的不同因素。该理论模型将得到实证研究的支持,该研究使用问卷调查对参加波兰( N = 135)和葡萄牙(N = 137)交换项目的学生进行。本文通过实证研究影响国际学生决策过程的拉动因素,从国家、城市和大学三个维度对文献做出贡献。这些发现不仅对大学有影响,而且对地方和国家政府也有影响。