ABSTRACT

Higher education is currently undergoing a revolution with the widespread use of electronic tools in classrooms. Simultaneously, personal opinions are increasingly stronger and more expressive resulting in electronic Word-of-Mouth (eWOM). This article presents two studies. The first study exposes students’ opinions about higher education and digital technology by a qualitative analysis. It also confirms that students use constantly their electronic devices to keep informed and updated. The second study focus on eWOM effects and follows a quantitative approach on two samples of students from two different countries by using the Fuzzy Set Qualitative Comparative Analysis. It supports the influences of eWOM on learning performance, likeability concern, student-instructor interaction, and responsiveness. It also shows that cultural differences may explain differences between those links. This research provides actual insights on awareness about digital technology in higher education.

摘要

随着电子工具在课堂上的广泛使用，高等教育目前正在经历一场革命。同时，个人意见越来越强烈和更具表现力，导致电子口碑 (eWOM)。本文介绍了两项研究。第一项研究通过定性分析揭示了学生对高等教育和数字技术的看法。它还证实了学生经常使用他们的电子设备来保持信息和更新。第二项研究侧重于网络口碑效应，并通过使用模糊集定性比较分析对来自两个不同国家的两个学生样本进行定量分析。它支持网络口碑对学习表现、喜爱度关注、师生互动和响应能力的影响。它还表明，文化差异可以解释这些链接之间的差异。这项研究提供了关于高等教育中数字技术意识的实际见解。