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Is university performance embedded in university-industry collaboration, marketization and information disclosure? Evidence from India
Journal of Marketing for Higher Education ( IF 2.4 ) Pub Date : 2020-10-27 , DOI: 10.1080/08841241.2020.1834485
Niti Chatterji 1 , Rudra Rameshwar 2 , Ravi Kiran 1
Affiliation  

ABSTRACT

The study explores the relationship among relational capital and performance of universities in North India. In the first phase, the study identified the major contributors of relational capital by grounding of literature. University-industry collaboration, information disclosure and marketization emerged as major contributors which were also established empirically in the course of the study. Confirmatory factor analysis measurement model established the factor structure of the measurement items. Next, the researchers investigated the relative importance of each contributor in explaining relational capital and its association with university performance. Findings suggest that relational capital has a significant influence on university performance. A collaborative approach, relationship of reciprocity with stakeholders, disclosing relevant information, maintaining transparency and marketization of the institution are the underpinnings of university performance. The study has meaningful implications for policy makers at universities to enable them to strategize around practices conducive to the creation of relational capital and enhance performance.



中文翻译:

大学绩效是否嵌入产学合作、市场化和信息公开?来自印度的证据

摘要

该研究探讨了印度北部大学的关系资本与绩效之间的关系。在第一阶段,研究通过文献基础确定了关系资本的主要贡献者。大学与产业合作、信息披露和市场化成为主要贡献者,这些因素也在研究过程中根据经验确定。验证性因子分析测量模型建立了测量项目的因子结构。接下来,研究人员调查了每个贡献者在解释关系资本及其与大学表现的关联方面的相对重要性。研究结果表明,关系资本对大学表现有显着影响。协作方法,与利益相关者的互惠关系,披露相关信息、保持机构的透明度和市场化是大学绩效的基础。该研究对大学的政策制定者具有有意义的意义,使他们能够围绕有利于创造关系资本和提高绩效的实践制定战略。

更新日期:2020-10-27
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