Social media has been integral for the organization and success of right‐wing populist movements in the United States and Europe. Within online communities, discussions take place in which ideologies are formulated, iterated upon, and disseminated. One particular forum, hosted on the popular website reddit.com, r/The_Donald, has received media attention for its political influence. Despite the influence of online spaces in populist, far‐right movements, relatively little attention has been paid to qualitative content of discussions that take place within such spaces, including r/The_Donald. Guided by a social representations approach, we analyzed how discussions on r/The_Donald represent sociopolitical groups. We focused on discussions of political affiliations, race relations, immigration, and culture. From a dataset of 8,198 posts, we selected 1,292 segments from 883 unique Reddit usernames and analyzed them using qualitative content analysis. The results showed that the majority of posts discussed liberals, race relations, and conspiracy theories, and in these posts, liberals and liberal ideas were delegitimized and mocked through their representations. These posts represented conservatives through antinomic contrast and comparison to liberals and liberal policies. The meanings of those representations in intergroup relations are discussed.

中文翻译：

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r / The_Donald和紧急冲突叙事中社会政治群体的社会表征：定性内容分析 

社交媒体对于美国和欧洲右翼民粹主义运动的组织和成功至关重要。在在线社区中，进行了讨论，讨论了意识形态的制定，迭代和传播。在受欢迎的网站reddit.com r / The_Donald上托管的一个特定论坛因其政治影响力而受到媒体关注。尽管在线空间在民粹主义极右翼运动中产生了影响，但相对较少的注意力集中在此类空间内发生的讨论的定性内容上，包括r / The_Donald。在社会表征方法的指导下，我们分析了关于r / The_Donald的讨论如何代表社会政治群体。我们专注于政治联系，种族关系，移民和文化的讨论。从8198个帖子的数据集中，我们选择了1个 来自883个唯一Reddit用户名的292个细分，并使用定性内容分析法对其进行了分析。结果表明，大多数职位都讨论了自由主义者，种族关系和阴谋理论，在这些职位中，自由主义者和自由主义者的思想通过其表述被合法化和嘲笑。这些职位通过对立主义的对比以及与自由主义者和自由主义政策的比较，代表了保守派。讨论了组间关系中这些表示的含义。这些职位通过对立主义的对比以及与自由主义者和自由主义政策的比较，代表了保守派。讨论了组间关系中这些表示的含义。这些职位通过对立主义的对比以及与自由主义者和自由主义政策的比较，代表了保守派。讨论了组间关系中这些表示的含义。