Entrepreneurial activity unfolds in a dynamic environment that challenges business viability. We utilize grounded theory as a novel type of reflection to explain and interpret whether and how innovation can afford survival benefits to firms. The premise is the application of a methodological approach with reflexive properties to advance scientific rigor in “reflections.” The idea underlying our reflection was to use innovation as the point of departure, review the literature, conceptualize ideas, and finally link the concepts that emerged as components of a framework. Our view of the firm resembles a viable entity that changes, constantly striving to meet and balance internal potentials and external complexities, while innovation per se involves change that is made possible by entrepreneurship. We bring together our personal and professional backgrounds and implement the European scholarly tradition on innovation and Viable Systems approach to scrutinize innovation’s interactions and relations. We linked boundary conditions, opportunities, and complementary assets to innovation. Effectively, our analysis conceptualizes innovation as autopoiesis in entrepreneurship and demonstrates its central role as the vehicle to exploit changes that ensure firm viability.

在充满挑战的业务环境的动态环境中开展创业活动。我们将扎根理论作为一种新颖的反思方式来解释和解释创新是否以及如何为企业带来生存利益。前提是应用具有反射特性的方法论方法来提高“反射”的科学严谨性。我们反思的基础思想是，以创新为出发点，回顾文献，将思想概念化，最后将作为框架组成部分出现的概念联系起来。我们对公司的看法类似于一个不断变化的可行的实体，不断努力去满足和平衡内部潜力和外部复杂性，而创新本身就涉及到由企业家才能实现的变化。我们汇集了个人和专业背景，并采用了欧洲关于创新和可行系统方法的学术传统，以审查创新的相互作用和关系。我们将边界条件，机会和互补资产与创新联系在一起。有效地，我们的分析将创新概念化为企业家中的自我创造，并证明了创新作为利用变革来确保企业生存能力的核心作用。