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Amplifying the Theory of Planned behavior with connectedness to water to inform impactful water conservation program planning and evaluation
The Journal of Agricultural Education and Extension ( IF 2.9 ) Pub Date : 2020-11-17 , DOI: 10.1080/1389224x.2020.1844771
Laura A. Warner 1 , John M. Diaz 2
Affiliation  

ABSTRACT

Purpose

The purpose was to examine whether connectedness to water could improve the predictive power of the Theory of Planned Behavior on outdoor water conservation intentions.

Methodology

We adapted the well-established Connectedness to Nature Scale to measure connectedness to water. Using quantitative survey data from 3,596 residents, we used multiple regression to examine relationships between the connectedness to water construct and Theory of Planned Behavior variables.

Findings

Connectedness to water increased the predictive power of the Theory of Planned Behavior and importantly, exceeded the predictive power of any of the theory’s individual variables.

Practical Implications

An improved understanding of factors relate to water conservation intentions provides new insight into outdoor water use. Connectedness to water may support engagement in many environmentally responsible behaviors. This construct represents a potential impact for water conservation programs in household and agricultural contexts, and potential evaluation tool. Program planners and evaluators may use the new scale a valuable tool for developing reasonable activities and objectives as well as evaluating outcomes of water conservation education programs.

Theoretical Implications

Viewed through the lens of the Theory of Planned Behavior, an understanding of people’s emotional connections to water explains intentions to protect water better than attitude, perceived behavioral control, or subjective norms. Connectedness to water may also provide a valuable measure of attitudinal centrality.

Originality/Value

This is the first study to examine connectedness to water in any conservation context.



中文翻译:

扩大与水的连通性的计划行为理论,为有影响力的节水规划和评估提供依据

摘要

目的

目的是研究与水的连通性是否可以提高计划行为理论对室外节水意图的预测能力。

方法

我们采用了公认的与自然的连通性量表来衡量与水的连通性。使用来自3,596位居民的定量调查数据,我们使用多元回归检验了与水结构的连通性与计划行为理论之间的关系。

发现

与水的连通性提高了计划行为理论的预测能力,重要的是,超出了该理论的任何单个变量的预测能力。

实际影响

对与节水意图有关的因素的进一步了解为室外用水提供了新的见识。与水的连通性可能支持参与许多对环境负责的行为。这种结构代表了对家庭和农业环境中的节水计划的潜在影响,以及潜在的评估工具。计划规划者和评估者可以使用新的量表作为有价值的工具,用于制定合理的活动和目标以及评估节水教育计划的结果。

理论意义

从计划行为理论的角度来看,对人们与水的情感联系的理解解释了比态度,感知的行为控制或主观规范更好地保护水的意图。与水的连通性也可以提供态度中心性的一种有价值的度量。

创意/价值

这是第一个研究在任何保护背景下与水的连通性的研究。

更新日期:2020-11-17
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