Investigating English borrowings in Italian media, this study analyzes various uses of English in headlines of the online version of the popular Italian newspaper, Corriere della Sera. It addresses the pervasiveness of English borrowings in contexts where their use does not seem motivated by necessity. The analysis disambiguates informative loans from loans of manner (as well as pseudo-Anglicisms from integral loans) in different topic domains. Findings show that non-specialized borrowings are especially abundant in domains where the advertising power of English is exploited, and that borrowings are often hybridized in a systematic way, adapting to Italian morphosyntax. Moreover, this study responds to language ideological debates about the alleged ‘invasion’ of English into Italian and, by taking a taxonomic approach, demonstrates that such uses of English are associated with distinct pragmatic functions within the hybridized genre of news-as-advertising discourse.

中文翻译：

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意大利媒体中使用英语的分类方法

本研究调查意大利媒体中的英语借用情况，分析了意大利流行报纸Corriere della Sera网络版标题中的各种英语用法. 它解决了英语借词在似乎并非出于必要性的情况下普遍存在的问题。该分析消除了不同主题领域中的信息性贷款与方式贷款（以及来自整体贷款的伪英语）的歧义。研究结果表明，在利用英语的广告力量的领域，非专业化的借词尤其丰富，并且借词经常以系统的方式混合，以适应意大利语的形态句法。此外，本研究回应了关于所谓的英语“入侵”意大利语的语言意识形态辩论，并通过分类学方法证明，英语的这种使用与新闻作为广告话语的混合体裁中的不同语用功能有关.