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An Investigation of the Determinants of Profitability in a Short‐Stay Accommodation Market
The Australian Economic Review ( IF 1.0 ) Pub Date : 2020-10-22 , DOI: 10.1111/1467-8462.12395
Ann Marsden , Hugh Sibly

This paper examines the determinants of the profitability of short‐stay accommodation providers in Tasmania, utilising a survey conducted from July 2007 to June 2008. The survey provides insight into a time when some firms had adopted the 'new' information technologies to make sales while others continued with traditional methods. We find the use of online sales is associated with higher profit. Further profit is higher during summer (high season), for firms with a high star rating and for firms who make a larger proportion of their sales directly to customers, and lower when owner operators are motivated by lifestyle considerations.

中文翻译:

短期住宿市场中获利能力决定因素的调查

本文通过2007年7月至2008年6月进行的一项调查,考察了塔斯马尼亚州短期住宿提供者的盈利能力的决定因素。该调查提供了一些公司采用“新”信息技术进行销售的时间的洞察力。其他人继续使用传统方法。我们发现使用在线销售会带来更高的利润。在夏季(旺季),对于星级较高的公司以及直接向客户提供较大比例销售额的公司,更高的利润会更高;而当所有者经营者出于生活方式考虑而动机时,利润会更低。
更新日期:2020-10-22
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