In this study, we trace the origins and development of attitudes of trust and distrust toward Russian entrepreneurial ventures. Drawing on the results of an in-depth comparative case analysis, we examine the patterns of cognition-based and affect-based trust-building efforts in Russian entrepreneurial companies and reflect on the outcomes of these efforts at various stages of the firms' life cycle. We demonstrate that trust-enhancing attempts undertaken by Russian entrepreneurial ventures can lead to a sense of trust or distrust toward entrepreneurial projects, depending upon the firms' initial resource endowment. We also show that trust can substitute for the lack of entrepreneurial resources available to nascent businesses in a transitioning environment. In addition, we present a novel evolutionary framework for the affect-based trusting attitudes.

中文翻译：

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俄罗斯创业企业中基于认知和情感的信任的出现和演变

在这项研究中，我们追溯了对俄罗斯创业企业的信任和不信任态度的起源和发展。借鉴深入的比较案例分析的结果，我们研究了俄罗斯创业公司基于认知和基于情感的信任建立努力的模式，并反映了这些努力在公司生命周期各个阶段的结果. 我们证明，俄罗斯创业企业进行的信任增强尝试可能会导致对创业项目的信任或不信任感，这取决于公司的初始资源禀赋。我们还表明，信任可以替代转型环境中新兴企业缺乏可用的创业资源。此外，