We argue that sustainable entrepreneurship training typically aims to achieve one of the three objectives – initiate, ensure and integrate. Based on this assertion, we conducted a field study in India to answer the following research question - What motivates business schools to undertake sustainable entrepreneurship training? We interviewed 37 sustainable entrepreneurship programme educators. Our results indicate that business schools engage in sustainable entrepreneurship training to encourage students address growing social problems by initiating sustainable enterprises. These findings highlight that the business schools focus on ‘initiate’ based training, which may help create ventures, but not to help grow the sustainable entrepreneurship industry. This study makes three contributions in the sustainable entrepreneurship field.

我们认为，可持续创业培训通常旨在实现以下三个目标之一：启动，确保和整合。基于这一主张，我们在印度进行了实地研究，回答了以下研究问题-是什么促使商学院进行可持续的创业培训？我们采访了37位可持续创业计划教育者。我们的结果表明，商学院从事可持续企业家精神培训，以鼓励学生通过创办可持续企业来解决日益严重的社会问题。这些发现表明，商学院侧重于基于“启动”的培训，这可能有助于创建企业，但无助于发展可持续的企业家精神产业。这项研究在可持续企业家精神领域做出了三点贡献。