This article examines strategies of ideological polarisation in the discourse of the Indonesian online news media site, Kompas.com. Applying Van Leeuwen’s model of social actor analysis and van Dijk’s concept of the ideological square, the study focuses on the representation of Megawati Soekarnoputri, leader of the Indonesian Democratic Party of Struggle (PDI-P) as an icon of ideological contestation during the 2014 presidential election. Situated in the era of digital platform convergence, the analysis uncovers a pattern of strategically ambiguous representations of Megawati and her apparently transgressive actions and interactions. This practice entices readers to ‘read between the lines’ and activate their ideological repertoire to determine in-group and out-group members. It also enables Kompas.com to pursue commercial objectives and navigate journalistic constraints by obscuring explicitly ideological content. The implications are discussed in terms of the impact of online news media discourse upon democratic political engagement, and women’s political participation.

中文翻译：

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网络新闻媒体中意识形态两极分化的策略：Megawati Soekarnoputri 的社会行动者分析

本文考察了印度尼西亚在线新闻媒体网站 Kompas.com 话语中意识形态两极分化的策略。本研究应用范列文的社会行动者分析模型和范戴克的意识形态广场概念，重点研究了印度尼西亚斗争民主党 (PDI-P) 领导人 Megawati Soekarnoputri 作为 2014 年总统大选期间意识形态争论的象征。选举。位于数字平台融合的时代，该分析揭示了 Megawati 及其明显违规行为和互动在战略上模棱两可的表现模式。这种做法诱使读者“在字里行间阅读”并激活他们的意识形态曲目，以确定群体内和群体外的成员。它还启用 Kompas。com 通过模糊意识形态内容来追求商业目标并克服新闻限制。从在线新闻媒体话语对民主政治参与和妇女政治参与的影响方面讨论了这些影响。