This study investigated the effects of taking photos (of the self or objects) on women. Objectification theory states that women are subjected to societal pressure to focus on their physical appearance. The emergence of social media as a communication channel has further reinforced the emphasis on women’s appearance, beauty ideals, and body image. On social media, selfies serve as a self-presentation of one’s appearance to an online audience. In this 2 × 2 experiment, women (N = 120, M_age = 19.87) took pictures of themselves (i.e., selfies) or objects. They were told beforehand that these pictures would be kept private or that they would be posted online on social media. After taking pictures, we assessed women’s self-objectification, mood, and self-esteem. Women then engaged in a photo tagging task in which they selected hashtags for selfies of other women. Selfie takers expressed higher self-objectification, more negative mood, and diminished self-esteem compared to those taking pictures of objects. Selfie takers also demonstrated comparatively less social aggression, using fewer derogatory tags on other women’s pictures. Although taking selfies may negatively affect producers, there may be benefits for online social interaction with peers.

这项研究调查了（自我或物体）拍照对女性的影响。客观化理论指出，妇女承受着社会压力以专注于自己的外表。社交媒体作为交流渠道的出现进一步加强了对女性外表，美丽理想和身体形象的重视。在社交媒体上，自拍照充当在线观众对自己外表的自我表现。在此2×2实验中，女性（N = 120，M_年龄= 19.87）为自己（即自拍）或物体拍照。他们被事先告知，这些图片将被保密或将它们在线发布在社交媒体上。拍照后，我们评估了女性的自我目标，情绪和自尊心。然后，妇女从事照片标记任务，其中他们选择了用于其他妇女自拍照的标签。与拍照对象相比，自拍照者表现出更高的自我客观性，更多的负面情绪和自尊心。自拍照者也表现出相对较少的社交攻击性，在其他女性照片上使用的贬义标签也较少。尽管自拍照可能会对制作人产生负面影响，但与同伴之间的在线社交互动可能会有好处。