Social media websites contain information that can be used to assess career outcomes. Yet, questions remain about the quality of this data source. This study examined social media data collected from a large sample of recent college graduates (N = 3,094), considering how well those data represented the broader population of graduates and to what extent social media data matched survey responses on 5 employment variables. Results indicated that indiscriminately using social media data can lead to biased inferences about career outcomes. Specifically, social media data matched survey data in just 67% to 76% of comparisons. Despite these limitations, findings also revealed strategies to improve agreement between data sources, leading to more trustworthy inferences about career outcomes from social media. Results indicate a need to heighten practitioner awareness of data quality issues related to career outcomes data sources. A framework for examining data quality is offered, with suggested directions for future research.

中文翻译：

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来自社交媒体的职业成果数据：在当前实践中检查质量

社交媒体网站包含可用于评估职业成果的信息。但是，有关此数据源质量的问题仍然存在。这项研究调查了从大量应届大学毕业生（N（= 3,094），请考虑这些数据在多大程度上代表了更多的毕业生，以及社交媒体数据在多大程度上与针对5个就业变量的调查回答相匹配。结果表明，不加选择地使用社交媒体数据可能导致对职业成就的偏见推论。具体而言，社交媒体数据仅在67％至76％的比较中与调查数据匹配。尽管存在这些局限性，研究结果还揭示了改善数据源之间一致性的策略，从而导致了来自社交媒体的关于职业生涯成果的更可信的推断。结果表明需要提高从业者对与职业成果数据源相关的数据质量问题的认识。提供了一个检查数据质量的框架，并提供了未来研究的建议方向。