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Agile Stage‐Gate Management (ASGM) for physical products
R&D Management ( IF 6.7 ) Pub Date : 2020-07-17 , DOI: 10.1111/radm.12426
John J. Salvato 1 , Andre O. Laplume 2
Affiliation  

We present a qualitative study of Agile Stage‐Gate Management (ASGM),: a hybrid new product development methodology that combines Agile and Stage‐Gate Management (SGM) approaches for the coordination of new product development. When applied to software projects, Agile is expected to deliver reduced development times, improved resource utilization, and greater financial success. We examine whether ASGM practitioners realize similar outcomes in a sample of global firms developing complex electro‐mechanical products (e.g., automobile components, railway propulsion systems, and medical devices). Our grounded theory approach articulates an understanding of ASGM through extensive interviews of experienced professionals. Our thematic analysis supports many expected benefits (i.e., speed to market, innovation enabling), but also does not encourage others, and reveals new pitfalls that deserve recognition (i.e., resource inefficiency). ASGM is not a panacea for all product development. Overall, physical product firms adopting this method can expect reduced development times and higher levels of innovation but will expend more resources to complete development projects, but a dichotomy exists. Physical product developers using ASGM experience a negative impact on project resource efficiency due to the need for dedicated resources, frequent product demonstrations, and duplicative management structures.

中文翻译:

物理产品的敏捷阶段网关管理(ASGM)

我们介绍了敏捷阶段网关管理(ASGM)的定性研究:一种结合了敏捷和阶段网关管理(SGM)方法以协调新产品开发的混合新产品开发方法。将敏捷应用于软件项目后,有望缩短开发时间,提高资源利用率并获得更大的财务成功。我们在开发复杂机电产品(例如汽车零部件,铁路推进系统和医疗设备)的全球公司样本中检验了ASGM从业人员是否实现了类似的结果。我们扎根的理论方法通过对经验丰富的专业人士的广泛采访,表达了对ASGM的理解。我们的主题分析支持许多预期的收益(如加快上市速度,实现创新),但也不会鼓励其他人,并揭示了值得认可的新陷阱(即资源效率低下)。ASGM并不是所有产品开发的灵丹妙药。总体而言,采用这种方法的物理产品公司可以期望减少开发时间和提高创新水平,但是会花费更多的资源来完成开发项目,但是存在二分法。由于需要专用资源,频繁的产品演示和重复的管理结构,使用ASGM的物理产品开发人员会对项目资源效率产生负面影响。采用这种方法的物理产品公司可以期望减少开发时间和提高创新水平,但是会花费更多的资源来完成开发项目,但是存在二分法。由于需要专用资源,频繁的产品演示和重复的管理结构,使用ASGM的物理产品开发人员会对项目资源效率产生负面影响。采用这种方法的物理产品公司可以期望减少开发时间和提高创新水平,但是会花费更多的资源来完成开发项目,但是存在二分法。由于需要专用资源,频繁的产品演示和重复的管理结构,使用ASGM的物理产品开发人员会对项目资源效率产生负面影响。
更新日期:2020-07-17
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