Drawing on external ideas through crowdsourcing has become common practice for firms that seek to improve and extend their product portfolios. As these initiatives often address the users of products, it is essential for firms to recognize those attributes that determine these individuals' willingness to share their ideas. This study takes the example of the automotive industry to examine how three attributes of car drivers determine their sharing behavior – that is, altruism, psychological ownership of ideas, and trust in car manufacturers. Our findings suggest that trust and altruism strengthen idea sharing, while psychological ownership weakens it. Furthermore, we find that car drivers' perception of sharing‐related risk acts as an important boundary condition for these relationships.

中文翻译：

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众包中思想共享的决定因素：来自汽车行业的证据

通过众包吸引外部思想已成为寻求改善和扩展其产品组合的公司的普遍做法。由于这些计划经常针对产品的用户，因此公司必须认识到决定这些人分享其想法的意愿的那些属性。这项研究以汽车行业为例，研究了汽车驾驶员的三个属性如何确定他们的共享行为，即利他主义，思想的心理所有权和对汽车制造商的信任。我们的研究结果表明，信任和利他主义会增强思想共享，而心理所有权则会削弱思想共享。此外，我们发现，汽车驾驶员对分担相关风险的感知是这些关系的重要边界条件。