This study uses Lovejoy and Saxton's (2012) hierarchy of engagement to analyze how nonprofit human service organizations use Facebook and Twitter to engage stakeholders. Their framework has not been applied to this nonprofit subgroup, and most previous scholarship on this topic focuses on just one platform. We also contribute by drawing on organizational theory to better understand variation in the modes of engagement organizations emphasize. Based on our analysis, we add new subcategories to the hierarchy of engagement. In addition, we find that compared to other nonprofit subgroups examined in previous research, the organizations in our sample placed a greater emphasis on using social media messages to ask stakeholders to take action. We report only modest variations in how organizations were using Facebook and Twitter. Finally, according to our results, resource dependence and stewardship theories help explain the modes of engagement organizations prioritize.

中文翻译：

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参与条款：在非营利性人类服务组织中使用Facebook和Twitter

这项研究使用Lovejoy和Saxton（2012）的参与层次结构来分析非营利性人类服务组织如何使用Facebook和Twitter来吸引利益相关者。他们的框架尚未应用到该非营利性小组，以前有关该主题的大多数奖学金仅集中在一个平台上。我们还通过组织理论来做出贡献，以更好地理解组织强调的参与模式的差异。根据我们的分析，我们在参与层次结构中添加了新的子类别。此外，我们发现，与先前研究中研究的其他非营利性子群体相比，我们样本中的组织更加强调使用社交媒体消息来要求利益相关者采取行动。我们仅报告组织在使用Facebook和Twitter方面的适度变化。最后，