This paper explores the way in which the youth sections of three British unions use social media. We contribute to both the literature on unions and young workers, and union engagement with social media by providing the first systematic examinations of union youth sections' social media usage in terms of method, scope and content. The paper examines differences in Twitter usage between the youth sections of GMB, PCS and Unite over a two‐year period from June 1, 2014, to May 31, 2016. The paper considers the extent to which these union accounts fully utilise the interactive capabilities of social media, and whether the content of messages is specifically targeted towards young workers. We find similarities between the three accounts in terms of message content and focus and that the youth sections of unions are more involved with the interactive capabilities of Web 2.0 than the existing literature suggests.

中文翻译：

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工会，社交媒体和青年工人-来自英国的证据

本文探讨了三个英国工会的青年部使用社交媒体的方式。通过就方法，范围和内容方面对工会青年部门的社交媒体使用进行首次系统检查，我们为有关工会和青年工人的文献以及工会与社交媒体的互动做出了贡献。本文研究了GMB，PCS和Unite的青年部门在2014年6月1日至2016年5月31日的两年中Twitter使用情况的差异。本文考虑了这些工会账户在多大程度上充分利用了互动功能社交媒体，以及消息的内容是否专门针对年轻工人。