Digital nomadism, a mobile lifestyle that encompasses a wide array of professional endeavours, ranging from corporate remote workers to digital entrepreneurs, has benefitted from a steadily growing appeal. Despite this, there is a dearth of research exploring the premises and development of digital nomadism. This paper is concerned with the image of digital nomadism, its underlying structure and practices, and its relation to the current world of work. In order to explore these aspects and problematise digital nomadism, the paper traces the development of digital nomadism and takes inspiration from the Deleuzo‐Guattarian image of the nomad. Adopting a qualitative approach to content analysis, this paper argues that digital nomadism is becoming increasingly institutionalised and professionalised, and, as such, is distant from the emancipatory dimension underlying its discourse and many of its cultural representations. Overall, digital nomadism appears as an extension of capitalist logics, rather than an alternative to them.

中文翻译：

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'成为主流'：数字游牧的专业化和公司化

数字游牧主义是一种移动生活方式，涵盖了从企业远程工作人员到数字企业家等各种各样的专业工作，并且受益于其不断增长的吸引力。尽管如此，仍缺乏研究来探索数字游牧的前提和发展。本文关注数字游牧的形象，其潜在的结构和实践以及与当前工作世界的关系。为了探索这些方面并给数字游牧主义带来问题，本文追踪了数字游牧主义的发展，并从游牧民族的德勒索·瓜塔里亚形象中获得启发。本文采用定性的方法进行内容分析，认为数字游牧正变得越来越制度化和专业化，因此，与其话语及其许多文化表征所基于的解放性维度相距甚远。总的来说，数字游牧似乎是资本主义逻辑的延伸，而不是资本主义逻辑的替代。