International commerce has always driven human progress. Its inherent cultural diversity has maximized the new ideas that improve consumers’ lives around the world. The best international business relationships are maintained over the long term and managed through inventive negotiation processes. Investments in time and money are required to build the trust and honest information exchange that allow for exploitation of mutually beneficial opportunities. This article provides a database and associated tools to help international negotiators understand the cultural differences that may impact buyer–seller relationships between parties from twenty countries and cultures including the United States and Iran.

中文翻译：

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在二十种文化中种植橙树：国际谈判的实践

国际贸易一直在推动人类进步。它固有的文化多样性最大限度地提高了新观念，从而改善了全球消费者的生活。长期保持最佳国际业务关系，并通过创造性的谈判流程进行管理。需要花费时间和金钱来建立信任和诚实的信息交换，从而可以利用互利的机会。本文提供了一个数据库和相关工具，以帮助国际谈判者了解可能影响二十多个国家和文化（包括美国和伊朗）政党之间的买卖关系的文化差异。